Be Seen, Be Heard, Be Successful

Ask any business owner what they want from advertising and the answer is simple: more customers. But attention is the hardest thing to buy in 2026. People scroll past, skip the pre-roll and block the banner.

So the businesses that grow are not the ones that shout loudest in one place. They are the ones that show up in two, so a customer sees you on the morning commute and hears you again over their afternoon coffee. That is the whole idea behind multi-media advertising: be seen, be heard, be successful.

Be Seen: The Power of Digital Billboards

Out-of-home advertising is the one medium nobody can close, skip or ad-block. It lives in the real world, at full size, in the places people already are.

98% of the UK population sees out-of-home advertising at least once a week. It is the highest-reach medium in the country.

Route

It is also the medium that builds brand fame, the thing that makes a business feel established and worth trusting.

Out-of-home drives a 32% lift in brand fame, a 41% lift in brand esteem and an 88% lift in premium brand perceptions.

IPA

Digital out-of-home takes all of that further. Because the screens are digital, your advert can change through the day, react to the moment and appear in prime, high-traffic spots.

It is now the biggest part of the market, accounting for 67% of all UK out-of-home revenue in 2025 (Outsmart, 2026), and it drives action as well as awareness: 76% of people who recently saw a digital out-of-home ad say they acted on it (OAAA and The Harris Poll, US research, 2024).

This is where our parent company comes in. Frisk is part of the same family as Smart Outdoor Media, a digital out-of-home specialist with more than 350 digital screens across the North East, in unmissable spots from the Tyne Tunnel to Sunderland's Keel Square.

When Smart Outdoor Media invested in Frisk, its CEO Mark Catterall put the logic plainly: it lets the group deliver "campaigns with both audio and visual elements, maximising ROI for advertisers." Seen and heard, from one team.

Be Heard: The Trusted Reach of Radio

If out-of-home gets you noticed, radio gets you remembered. It reaches people in the moments a billboard cannot: in the car, in the kitchen, at work, on headphones. It is personal, it is trusted, and it carries something no static image ever can, a human voice and a feeling.

UK radio reaches 51.1 million adults every week, 87% of the entire adult population, with commercial radio alone reaching 40.2 million.

RAJAR, Q2 2026

And it delivers a return. Radiocentre's landmark ROI study, built on more than 2,000 campaigns, found radio returns £7.70 for every £1 spent, second only to television.

Its newest research goes further, showing radio lifts daily web sessions by 16% on average, and does it twice as cost-efficiently as other demand-generation media (Radiocentre, The Performance Multiplier, 2026).

On Frisk, your message rides alongside the dance music your local audience already loves, delivered by presenters they choose to spend their day with. That is not an interruption. It is a welcome.

Be Successful: Why Two Beat One

Here is the part that turns a good campaign into a great one. Seen and heard together work harder than either does alone. When a customer passes your billboard on Monday and hears your Frisk ad on Tuesday, the second message lands on ground the first one prepared. Recognition becomes familiarity, and familiarity is what makes people choose you.

The numbers back it up. Radio is a proven multiplier: give it around a 20% share of a media budget, with no extra spend, and Radiocentre found total campaign ROI rises by more than 8%.

Add radio to a television campaign and its awareness efficiency jumps by 15%. Point that same amplifying power at the visual fame of digital billboards, and you are not running two adverts. You are building one brand that people recognise on sight and remember by sound.

The Frisk Advantage: Because Smart Outdoor Media and Frisk are part of the same group, you can plan your billboards and your radio together, in one conversation, aimed at the same local audience. One team, one plan, seen and heard.

Ready to Be Seen, Be Heard and Be Successful?

Whether you want the visual impact of digital billboards, the trusted voice of radio, or the full force of both working together, we can build a plan around your budget and your local audience. Talk to the Frisk commercial team, and let's get your business seen, heard and successful!